1 00:00:03,480 --> 00:00:05,600 Oh, let me take a selfie. 2 00:00:05,600 --> 00:00:07,320 How many likes will I get? 3 00:00:07,320 --> 00:00:09,000 Please hit that subscribe button. 4 00:00:09,000 --> 00:00:10,560 Share, share, share. 5 00:00:10,560 --> 00:00:11,200 Oh wow. 6 00:00:11,200 --> 00:00:13,520 Look, that's gone viral. 7 00:00:13,520 --> 00:00:14,840 What they've got like 8 00:00:14,840 --> 00:00:17,600 1,000,000 followers. 9 00:00:17,600 --> 00:00:19,280 Oops! Rude. 10 00:00:19,280 --> 00:00:22,240 Sorry. Hi there, guys. 11 00:00:22,240 --> 00:00:24,080 I'm Tamron and fortunately, I'm 12 00:00:24,080 --> 00:00:25,640 not a social media addict, 13 00:00:25,640 --> 00:00:28,240 but to be honest, I am recovering. 14 00:00:28,240 --> 00:00:30,160 Can everyone hear me? 15 00:00:31,040 --> 00:00:31,640 Good day. 16 00:00:31,640 --> 00:00:34,480 So thanks for joining me today. 17 00:00:34,480 --> 00:00:36,680 I'm hoping this chat is going to shed 18 00:00:36,680 --> 00:00:38,920 some light on social media 19 00:00:38,920 --> 00:00:40,680 and how we can harness 20 00:00:40,680 --> 00:00:43,680 the power at our fingertips. 21 00:00:44,400 --> 00:00:46,440 first things first, I started with. 22 00:00:46,480 --> 00:00:48,280 Let me take a selfie. 23 00:00:48,280 --> 00:00:51,680 So just some fun facts for the day is 24 00:00:52,600 --> 00:00:55,680 the selfie was first taken in 1839 25 00:00:55,680 --> 00:00:56,840 by a photographer called 26 00:00:56,840 --> 00:00:59,280 Robert Cornelius from Philadelphia. 27 00:00:59,280 --> 00:01:01,840 It was then canned as modern selfie 28 00:01:01,840 --> 00:01:05,360 in 1994 by Sasaki Miho in Japan. 29 00:01:05,560 --> 00:01:07,240 So just some fun facts. 30 00:01:07,240 --> 00:01:09,800 You're wondering who I am? 31 00:01:10,040 --> 00:01:12,200 I work in the marketing 32 00:01:12,200 --> 00:01:13,640 team here at GIPHY, 33 00:01:13,640 --> 00:01:15,080 and my background lies 34 00:01:15,080 --> 00:01:17,360 heavily in digital communications. 35 00:01:17,360 --> 00:01:20,400 So I cut my teeth in PR back in London. 36 00:01:20,800 --> 00:01:22,360 However, many years ago 37 00:01:22,360 --> 00:01:25,760 and then delved into the digital comes, 38 00:01:28,640 --> 00:01:32,160 I've worked with companies like Red Bull 39 00:01:32,160 --> 00:01:33,560 DStv, which is a South 40 00:01:33,560 --> 00:01:36,080 African version of Sky 41 00:01:36,080 --> 00:01:38,120 local brands like Nicholas Deakins. 42 00:01:38,360 --> 00:01:39,560 You might know them, 43 00:01:39,560 --> 00:01:40,960 and I've even helped 44 00:01:40,960 --> 00:01:42,200 good old cleggies 45 00:01:42,200 --> 00:01:43,080 tourist board 46 00:01:43,080 --> 00:01:44,840 get online and get 47 00:01:44,840 --> 00:01:46,880 seen on the World Wide Web. 48 00:01:46,880 --> 00:01:49,960 So, yeah, my kind of involvement 49 00:01:49,960 --> 00:01:53,120 in social media has been. 50 00:01:53,520 --> 00:01:55,960 A work space one, but personally, 51 00:01:55,960 --> 00:01:57,840 I've also been heavily 52 00:01:57,840 --> 00:01:59,960 kind of on social since it ever started. 53 00:01:59,960 --> 00:02:01,800 I remember signing up to Facebook 54 00:02:01,800 --> 00:02:04,240 however many years ago. 55 00:02:04,240 --> 00:02:06,160 My first email ever sent was 56 00:02:06,160 --> 00:02:08,080 when I was about twelve years old. 57 00:02:08,080 --> 00:02:09,320 We all sat around one 58 00:02:09,320 --> 00:02:11,520 little desktop in a library, 59 00:02:11,520 --> 00:02:14,520 and it was really exciting. 60 00:02:15,640 --> 00:02:17,600 The dial up was really slow, 61 00:02:17,600 --> 00:02:18,640 really noisy. 62 00:02:18,640 --> 00:02:19,680 I don't know if you've ever heard 63 00:02:19,680 --> 00:02:20,840 a modem dialing up. 64 00:02:22,360 --> 00:02:24,560 It was really frustrating. 65 00:02:24,560 --> 00:02:25,760 And all we could send 66 00:02:25,760 --> 00:02:27,640 was black and white emails. 67 00:02:27,640 --> 00:02:28,840 And that's kind of like 68 00:02:28,840 --> 00:02:31,960 where my history in social has come from 69 00:02:31,960 --> 00:02:34,000 and where it's led me. 70 00:02:34,000 --> 00:02:36,520 So exciting brands like Red Bull. 71 00:02:36,520 --> 00:02:37,920 I've taken a Formula 72 00:02:37,920 --> 00:02:39,800 one car, not personally, 73 00:02:39,800 --> 00:02:40,800 but David Coulthard 74 00:02:40,800 --> 00:02:42,480 came down to Cape Town 75 00:02:42,480 --> 00:02:44,160 and he drove a Formula one car 76 00:02:44,160 --> 00:02:45,920 in front of Table Mountain 77 00:02:45,920 --> 00:02:48,240 and obviously all to get likes, why? 78 00:02:48,240 --> 00:02:49,680 Why is Red Bull around? 79 00:02:49,680 --> 00:02:50,760 Are they? 80 00:02:51,360 --> 00:02:53,520 Are they an energy energy drink company 81 00:02:53,520 --> 00:02:56,000 or are they a content house? 82 00:02:56,000 --> 00:02:58,160 We won't really know that answer 83 00:02:58,160 --> 00:02:59,680 until we work for them, right? 84 00:02:59,680 --> 00:03:01,560 So today I'm going to delve more 85 00:03:01,560 --> 00:03:03,520 into like your personal brand 86 00:03:03,520 --> 00:03:05,960 and what you're putting out there. 87 00:03:06,880 --> 00:03:08,880 What is a brand like? 88 00:03:09,080 --> 00:03:10,880 How do we resonate with brands? 89 00:03:10,880 --> 00:03:12,600 What does that warm, fuzzy 90 00:03:12,600 --> 00:03:14,240 feeling that we get in our stomachs 91 00:03:15,480 --> 00:03:17,160 when we resonate with the brand? 92 00:03:17,160 --> 00:03:19,160 How does the brand do that? 93 00:03:19,160 --> 00:03:20,240 Do we think about that 94 00:03:20,240 --> 00:03:21,920 on a personal level 95 00:03:21,920 --> 00:03:23,960 when we are putting stuff 96 00:03:23,960 --> 00:03:25,280 out there online 97 00:03:25,280 --> 00:03:28,040 or we just literally just posting stuff 98 00:03:28,040 --> 00:03:29,560 because it's fun 99 00:03:29,560 --> 00:03:31,400 because we're sharing 100 00:03:31,400 --> 00:03:33,440 content with friends, friends and family. 101 00:03:33,720 --> 00:03:35,800 Are we actually thinking about it? 102 00:03:36,120 --> 00:03:39,200 Are we putting a strategy together 103 00:03:39,800 --> 00:03:42,240 or are we just winging it? 104 00:03:42,240 --> 00:03:43,840 Mostly, I would say 105 00:03:43,840 --> 00:03:44,960 people are just winging it, 106 00:03:44,960 --> 00:03:46,080 and they're not looking 107 00:03:46,080 --> 00:03:47,600 at the consequences. 108 00:03:47,600 --> 00:03:49,560 They're not thinking about the long term, 109 00:03:49,560 --> 00:03:52,400 maybe damage it could do. 110 00:03:52,400 --> 00:03:54,400 We've seen and we've heard of people 111 00:03:54,400 --> 00:03:55,960 having these dramas, 112 00:03:55,960 --> 00:03:58,360 but has it happened to you? 113 00:03:58,360 --> 00:03:59,520 Think about it a bit. 114 00:03:59,520 --> 00:04:02,280 We'll get to some questions just now. 115 00:04:02,280 --> 00:04:03,960 Have you got a favorite brand? 116 00:04:03,960 --> 00:04:05,640 I mean, you look at these guys 117 00:04:06,800 --> 00:04:07,920 which are a bit pixelated 118 00:04:07,920 --> 00:04:08,720 on that big board. 119 00:04:08,720 --> 00:04:11,560 Sorry, I apologize for that. 120 00:04:12,040 --> 00:04:15,120 But immediately, you see that Apple. 121 00:04:16,840 --> 00:04:19,000 Obviously, we know what that is. 122 00:04:19,000 --> 00:04:20,560 Can anyone tell me at 123 00:04:20,560 --> 00:04:23,000 the bottom there with the football 124 00:04:23,000 --> 00:04:25,160 what brand that is? 125 00:04:28,320 --> 00:04:29,680 Nike, thank you. 126 00:04:29,680 --> 00:04:30,560 Yes. 127 00:04:30,560 --> 00:04:32,080 So just do it Nike 128 00:04:32,080 --> 00:04:34,480 the swish is just underneath the football 129 00:04:34,920 --> 00:04:36,920 and immediately when people see 130 00:04:36,920 --> 00:04:39,880 that they're resonating with that brand. 131 00:04:39,880 --> 00:04:41,000 Can anyone tell me what 132 00:04:41,000 --> 00:04:43,120 the infinity sign is there? 133 00:04:43,120 --> 00:04:43,840 Yeah. 134 00:04:44,160 --> 00:04:46,360 Meta. Yeah. 135 00:04:46,760 --> 00:04:47,440 Yes. 136 00:04:47,440 --> 00:04:50,000 So Facebook has just rebranded to Meta. 137 00:04:50,400 --> 00:04:53,080 And I think if any of you have watched 138 00:04:53,080 --> 00:04:54,320 and looked and kept your eye 139 00:04:54,320 --> 00:04:55,080 on what's going on 140 00:04:55,080 --> 00:04:57,960 out there in terms of virtual reality, 141 00:04:59,320 --> 00:05:01,800 I think a sound a bit like my mom 142 00:05:01,800 --> 00:05:02,840 when I say this. 143 00:05:02,840 --> 00:05:05,480 But yeah, it's a bit scary. 144 00:05:05,960 --> 00:05:08,240 So what's your personal brand? 145 00:05:08,240 --> 00:05:09,200 Have you thought about it? 146 00:05:09,200 --> 00:05:11,560 Have you thought about your strategy? 147 00:05:11,560 --> 00:05:12,880 What are you putting out there 148 00:05:12,880 --> 00:05:15,080 like on a personal level? Um. 149 00:05:17,640 --> 00:05:18,680 The world is your oyster, 150 00:05:18,680 --> 00:05:22,360 really, so you can you can brand yourself 151 00:05:22,360 --> 00:05:23,680 in any way or form 152 00:05:23,680 --> 00:05:25,640 these days, you can choose 153 00:05:25,640 --> 00:05:26,640 what you want to be, 154 00:05:26,640 --> 00:05:28,560 how you want to look. 155 00:05:29,080 --> 00:05:30,760 And you can get it out to the whole world 156 00:05:30,760 --> 00:05:32,560 in the matter of seconds. 157 00:05:32,560 --> 00:05:33,640 Is that a good thing? 158 00:05:33,640 --> 00:05:35,920 Is that a bad thing? 159 00:05:36,480 --> 00:05:38,000 Who were you talking to? 160 00:05:38,000 --> 00:05:40,120 What are you saying? 161 00:05:40,240 --> 00:05:42,640 Where are you putting that out there? 162 00:05:42,640 --> 00:05:44,680 Are you thinking about all these things 163 00:05:44,680 --> 00:05:46,480 before you just hit that button, 164 00:05:46,480 --> 00:05:47,840 before you like something, 165 00:05:47,840 --> 00:05:49,480 before you share something? 166 00:05:49,480 --> 00:05:50,800 Is that factual? 167 00:05:50,800 --> 00:05:52,200 Is it fake news? 168 00:05:52,200 --> 00:05:54,040 Are you hurting someone's feelings? 169 00:05:54,040 --> 00:05:56,800 Are you damaging someone's brand? 170 00:05:56,800 --> 00:05:59,680 Why are you putting out there? 171 00:06:00,280 --> 00:06:01,360 Are you asking yourself 172 00:06:01,360 --> 00:06:02,680 these questions 173 00:06:02,680 --> 00:06:04,440 and how are you putting it out there? 174 00:06:04,440 --> 00:06:07,320 Are you putting it on the right places? 175 00:06:07,320 --> 00:06:09,560 Are you, you know, really thinking 176 00:06:09,560 --> 00:06:11,200 and I'm not talking about sitting there 177 00:06:11,200 --> 00:06:12,880 overthinking and being paranoid 178 00:06:12,880 --> 00:06:14,760 about posting online. 179 00:06:14,760 --> 00:06:17,200 But we really need to, as a society, 180 00:06:17,400 --> 00:06:18,600 think about these things. 181 00:06:18,600 --> 00:06:20,600 I think, are we damaging? 182 00:06:20,600 --> 00:06:23,520 Are we discriminating? Are we defaming? 183 00:06:25,320 --> 00:06:26,720 So some tips and tricks, 184 00:06:26,720 --> 00:06:28,800 check tips from me. 185 00:06:28,800 --> 00:06:31,200 Like I said now, is it discriminatory? 186 00:06:31,680 --> 00:06:33,800 You've got to think about other people, 187 00:06:33,800 --> 00:06:35,200 other people's feelings. 188 00:06:35,200 --> 00:06:37,440 Would you sit in a room right here 189 00:06:37,440 --> 00:06:38,360 and start 190 00:06:38,360 --> 00:06:39,360 shouting at the top of 191 00:06:39,360 --> 00:06:40,640 your voice at someone 192 00:06:40,640 --> 00:06:42,840 if they had a different opinion to you? 193 00:06:44,040 --> 00:06:46,720 Would you call them names to their face 194 00:06:47,160 --> 00:06:48,360 because online? 195 00:06:48,360 --> 00:06:49,800 It's the same sort of thing, 196 00:06:49,800 --> 00:06:50,920 but people seem to think 197 00:06:50,920 --> 00:06:53,040 they can hide behind the screen, 198 00:06:53,040 --> 00:06:54,120 and I see it a lot 199 00:06:54,120 --> 00:06:55,560 to sit in community groups. 200 00:06:55,560 --> 00:06:57,920 I see it on college pages. 201 00:06:57,920 --> 00:06:59,560 I've had to monitor and moderates. 202 00:06:59,560 --> 00:07:02,680 Many, many have fights out there 203 00:07:02,680 --> 00:07:06,600 an online battle, and it's not pretty. 204 00:07:06,600 --> 00:07:07,840 What goes on? 205 00:07:07,840 --> 00:07:09,880 Would you do that face to face? 206 00:07:09,880 --> 00:07:10,920 Think about it first 207 00:07:10,920 --> 00:07:12,200 before you say it online. 208 00:07:13,600 --> 00:07:15,080 Does it bring discredits upon 209 00:07:15,080 --> 00:07:16,040 the college 210 00:07:16,040 --> 00:07:18,960 and not just in college context? 211 00:07:18,960 --> 00:07:19,960 Does it bring discredit 212 00:07:19,960 --> 00:07:21,160 to anyone or anything 213 00:07:21,160 --> 00:07:22,920 that you're talking about? 214 00:07:22,920 --> 00:07:24,240 Again, would you say that 215 00:07:24,240 --> 00:07:26,240 to someone's face? 216 00:07:26,680 --> 00:07:28,800 Here it says don't use our logos 217 00:07:28,800 --> 00:07:29,600 without permission. 218 00:07:29,600 --> 00:07:31,080 That goes for anything, 219 00:07:31,080 --> 00:07:32,720 you're posting something online 220 00:07:32,720 --> 00:07:34,480 where the whole world can see it. 221 00:07:34,480 --> 00:07:37,840 Do you have permission to post that? 222 00:07:38,640 --> 00:07:40,000 Think before you post 223 00:07:40,000 --> 00:07:41,640 copyright breach 224 00:07:41,640 --> 00:07:45,120 is obviously a big, big crime. 225 00:07:45,440 --> 00:07:48,040 But remember when you post that 226 00:07:48,240 --> 00:07:49,880 that selfie of yourself, 227 00:07:49,880 --> 00:07:51,360 the moment it's online, 228 00:07:51,360 --> 00:07:54,400 you've lost the rights to that. 229 00:07:54,400 --> 00:07:56,120 Have you ever thought about that? 230 00:07:56,120 --> 00:07:57,800 Have you ever thought about that photo 231 00:07:57,800 --> 00:07:58,800 that you shared with 232 00:07:58,800 --> 00:08:00,000 maybe your boyfriend 233 00:08:00,000 --> 00:08:01,320 or girlfriend or 234 00:08:01,320 --> 00:08:03,600 whoever, that personal image 235 00:08:03,600 --> 00:08:04,800 that could be posted? 236 00:08:04,800 --> 00:08:06,320 Absolutely. Anywhere. 237 00:08:07,480 --> 00:08:09,240 It's happened to people I know. 238 00:08:09,240 --> 00:08:11,240 And within minutes, it's gone viral 239 00:08:11,240 --> 00:08:14,400 because obviously someone who doesn't 240 00:08:14,400 --> 00:08:15,880 think about other people 241 00:08:15,880 --> 00:08:17,560 and how they feel 242 00:08:17,560 --> 00:08:19,320 has put it on a public group 243 00:08:19,320 --> 00:08:21,160 has put it on a public forum. 244 00:08:21,160 --> 00:08:22,240 And before you know it, 245 00:08:22,240 --> 00:08:23,920 that half naked picture 246 00:08:23,920 --> 00:08:26,400 is all over Facebook, all over Twitter. 247 00:08:27,120 --> 00:08:29,000 How would you feel? 248 00:08:29,320 --> 00:08:32,880 I know I wouldn't feel good about that. 249 00:08:33,160 --> 00:08:35,720 The timing of posts, so obviously, 250 00:08:35,720 --> 00:08:38,040 like you're sitting up late at night 251 00:08:38,040 --> 00:08:40,600 and you're posting things about work. 252 00:08:40,600 --> 00:08:42,280 Is that relevant? 253 00:08:42,280 --> 00:08:43,560 I don't know. 254 00:08:43,560 --> 00:08:45,360 Is it relevant to be posting it, 255 00:08:45,360 --> 00:08:46,560 maybe at 10:00 in the morning 256 00:08:46,560 --> 00:08:47,720 when people are online 257 00:08:47,720 --> 00:08:49,880 and they would relate to that 258 00:08:49,880 --> 00:08:51,920 rather at that time of the day? 259 00:08:51,920 --> 00:08:53,720 Again, thinking of that strategy 260 00:08:53,720 --> 00:08:56,760 and how that's affecting people 261 00:08:56,760 --> 00:08:57,880 at that time of the day 262 00:08:59,280 --> 00:09:01,120 is really, really important. 263 00:09:01,120 --> 00:09:02,200 And like I say, 264 00:09:02,200 --> 00:09:03,640 I don't want to make you paranoid. 265 00:09:03,640 --> 00:09:04,480 I don't want to make 266 00:09:04,480 --> 00:09:05,800 you overthink things. 267 00:09:05,800 --> 00:09:07,920 But as a society, 268 00:09:07,920 --> 00:09:11,680 if we all pulled together and thought 269 00:09:11,680 --> 00:09:14,440 more carefully and we're more kind. 270 00:09:14,840 --> 00:09:16,480 I think we could really embrace 271 00:09:16,480 --> 00:09:17,640 the power of the internet, 272 00:09:17,640 --> 00:09:19,760 really embrace the power of social media 273 00:09:20,040 --> 00:09:21,680 and use it for good. 274 00:09:21,680 --> 00:09:24,600 I mean, just giving a spotty 275 00:09:25,040 --> 00:09:26,160 Friday for Pudsy 276 00:09:26,160 --> 00:09:27,680 the Bear today, isn't it? 277 00:09:27,680 --> 00:09:29,200 And you think of the amount of money 278 00:09:29,200 --> 00:09:30,400 that's been raised online 279 00:09:30,400 --> 00:09:32,320 through social media? 280 00:09:32,320 --> 00:09:34,640 Think of how we can harness that power. 281 00:09:34,680 --> 00:09:36,880 I've raised tens of thousands of pounds 282 00:09:36,880 --> 00:09:39,360 for just a single guy 283 00:09:39,360 --> 00:09:41,600 on the streets who had cancer 284 00:09:41,600 --> 00:09:43,760 just by the power of social media. 285 00:09:44,280 --> 00:09:46,560 So it's a really powerful tool. 286 00:09:46,560 --> 00:09:49,240 And I think, you know, if we embrace that 287 00:09:49,240 --> 00:09:50,400 and we use it in a positive 288 00:09:50,400 --> 00:09:52,560 way, yes, it's healthy. 289 00:09:52,560 --> 00:09:53,600 It's so healthy. 290 00:09:55,040 --> 00:09:58,240 So are we creating alchemy or anarchy? 291 00:09:58,880 --> 00:10:00,520 Think about it. 292 00:10:00,520 --> 00:10:03,200 How can you build your portfolio online? 293 00:10:03,200 --> 00:10:05,240 How can you have your personal brand 294 00:10:05,600 --> 00:10:08,000 in a positive light? 295 00:10:08,560 --> 00:10:11,760 You can check your work on this, 296 00:10:11,760 --> 00:10:14,320 are you a digital, creative or an artist? 297 00:10:15,520 --> 00:10:18,000 So you made music? 298 00:10:18,000 --> 00:10:20,120 You could use all these tools 299 00:10:20,720 --> 00:10:21,960 to your ability and 300 00:10:21,960 --> 00:10:24,240 your kind of advantage. 301 00:10:24,960 --> 00:10:27,080 There's so much and so, 302 00:10:27,840 --> 00:10:28,360 you know, 303 00:10:28,360 --> 00:10:30,520 the possibilities are just endless. 304 00:10:31,120 --> 00:10:31,840 Um. 305 00:10:33,920 --> 00:10:35,360 You know, like you say 306 00:10:35,360 --> 00:10:37,880 with Meta, it's really, really. 307 00:10:39,320 --> 00:10:40,520 Unlimited. 308 00:10:40,520 --> 00:10:41,760 And, you know, people 309 00:10:41,760 --> 00:10:43,080 are going to be living 310 00:10:43,080 --> 00:10:45,280 in this alternative universe. 311 00:10:46,760 --> 00:10:48,600 We've changed the way we live. 312 00:10:48,600 --> 00:10:50,400 We eat, we breathe. 313 00:10:50,400 --> 00:10:52,800 If you think just 20 years ago 314 00:10:53,120 --> 00:10:56,240 we were catalog shopping with the Argos 315 00:10:56,240 --> 00:10:58,320 catalog and waiting. 316 00:10:58,320 --> 00:11:00,280 Goodness knows how long to, 317 00:11:00,280 --> 00:11:01,760 you know, go and pick up our goods 318 00:11:01,760 --> 00:11:02,360 because the truck 319 00:11:02,360 --> 00:11:03,440 had to bring it and whatever. 320 00:11:03,440 --> 00:11:04,280 Now we've got Amazon, 321 00:11:04,280 --> 00:11:05,240 we literally just pick up 322 00:11:05,240 --> 00:11:07,400 our phones and ping. 323 00:11:07,400 --> 00:11:08,960 Next day delivery, 324 00:11:08,960 --> 00:11:10,240 there's whatever you want 325 00:11:10,240 --> 00:11:11,720 right on your doorstep. 326 00:11:11,720 --> 00:11:13,400 Imagine being in this metaverse 327 00:11:13,400 --> 00:11:14,560 where you don't even 328 00:11:14,560 --> 00:11:16,000 have to pick up your phone. 329 00:11:16,000 --> 00:11:17,480 We've gone from desktops 330 00:11:17,480 --> 00:11:18,840 to laptops to phones 331 00:11:18,840 --> 00:11:21,240 to watches to VR goggles. 332 00:11:21,240 --> 00:11:22,000 What next? 333 00:11:23,840 --> 00:11:24,800 You can really be the 334 00:11:24,800 --> 00:11:26,880 change that you want to see. 335 00:11:26,880 --> 00:11:28,400 You can shape this 336 00:11:28,400 --> 00:11:31,000 and use it to your advantage. 337 00:11:31,000 --> 00:11:32,240 Obviously, 338 00:11:32,240 --> 00:11:33,680 all this power comes 339 00:11:33,680 --> 00:11:35,720 with some safety issues 340 00:11:35,720 --> 00:11:36,880 and we all know too well 341 00:11:36,880 --> 00:11:37,720 I don't need to sit here 342 00:11:37,720 --> 00:11:38,960 and preach to you 343 00:11:38,960 --> 00:11:41,320 about how to stay safe online. 344 00:11:41,360 --> 00:11:42,200 You know, you've grown up 345 00:11:42,200 --> 00:11:44,400 in the digital era. 346 00:11:44,560 --> 00:11:48,360 My kids are at school and they constantly 347 00:11:48,360 --> 00:11:51,120 are getting taught about safety first. 348 00:11:52,640 --> 00:11:53,320 You've got to limit 349 00:11:53,320 --> 00:11:55,040 the amount of personal information 350 00:11:55,040 --> 00:11:56,480 you give out there. 351 00:11:56,480 --> 00:11:57,920 We all know these points. 352 00:11:57,920 --> 00:12:00,320 Remember the internet is public. 353 00:12:00,320 --> 00:12:03,040 Be cautious of strangers. 354 00:12:03,040 --> 00:12:05,560 Evaluate your account settings. 355 00:12:05,560 --> 00:12:06,760 I mean, your security 356 00:12:06,760 --> 00:12:07,320 and your 357 00:12:07,320 --> 00:12:10,520 your privacy is of utmost importance. 358 00:12:11,680 --> 00:12:13,920 Definitely check the privacy policies. 359 00:12:14,160 --> 00:12:15,000 You know, it's all things 360 00:12:15,000 --> 00:12:17,080 that we kind of oversees 361 00:12:17,080 --> 00:12:17,920 me at the moment. 362 00:12:17,920 --> 00:12:18,760 I've just bought a house 363 00:12:18,760 --> 00:12:20,640 and I've got this big contract 364 00:12:20,640 --> 00:12:22,320 and I have to draw up a will 365 00:12:22,320 --> 00:12:23,480 and all these things 366 00:12:23,480 --> 00:12:25,440 that you have to think about as adults. 367 00:12:25,440 --> 00:12:27,520 And it's not always fun. 368 00:12:27,720 --> 00:12:29,640 But remember safety first. 369 00:12:31,000 --> 00:12:32,520 And just remember, you're not alone. 370 00:12:32,520 --> 00:12:34,200 So we are so loved 371 00:12:34,200 --> 00:12:36,440 and supported in this community here, 372 00:12:36,440 --> 00:12:38,480 and there are people to talk to 373 00:12:38,520 --> 00:12:39,960 at the drop of a hat. 374 00:12:39,960 --> 00:12:42,160 There's numbers to call, there's emails, 375 00:12:42,480 --> 00:12:44,640 there's rooms to go to and have a chat. 376 00:12:44,640 --> 00:12:46,320 If you are being bullied 377 00:12:46,320 --> 00:12:48,240 and it happens all the time, 378 00:12:48,240 --> 00:12:50,160 you don't have to hide in a dark corner. 379 00:12:50,160 --> 00:12:52,320 And, you know, take it. 380 00:12:52,320 --> 00:12:54,960 Come and talk to someone. 381 00:12:55,000 --> 00:12:55,880 Talk to a friend. 382 00:12:55,880 --> 00:12:58,000 If you don't want to talk to a tutor or 383 00:12:58,520 --> 00:12:59,680 somebody you know 384 00:12:59,680 --> 00:13:01,400 above you older than you, 385 00:13:01,400 --> 00:13:02,360 and maybe that friend 386 00:13:02,360 --> 00:13:04,440 could reach out for you. 387 00:13:04,760 --> 00:13:07,680 So, yeah, enjoy being online 388 00:13:07,680 --> 00:13:10,840 and and harnessing that power 389 00:13:10,840 --> 00:13:11,760 over to you guys. 390 00:13:11,760 --> 00:13:13,000 Let's chat. 391 00:13:13,000 --> 00:13:15,400 You got any questions or points 392 00:13:15,400 --> 00:13:16,440 that you want me to cover. 393 00:13:17,880 --> 00:13:18,840 Anyone? 394 00:13:20,680 --> 00:13:21,560 This is always the bit 395 00:13:21,560 --> 00:13:22,600 where everybody goes quiet 396 00:13:22,600 --> 00:13:23,560 and it's a social debate. 397 00:13:23,560 --> 00:13:24,200 And so when you ask 398 00:13:24,200 --> 00:13:25,760 questions is a debate. 399 00:13:25,760 --> 00:13:26,960 It's like the floors open. 400 00:13:26,960 --> 00:13:28,720 But after I've done 401 00:13:28,720 --> 00:13:29,440 a few questions, 402 00:13:29,440 --> 00:13:30,440 people think that social 403 00:13:30,440 --> 00:13:32,320 media is addictive. 404 00:13:33,680 --> 00:13:35,280 Yes, some nuts over there, 405 00:13:35,280 --> 00:13:36,600 Do you want to, 406 00:13:36,600 --> 00:13:38,000 you alright, just to comment 407 00:13:38,000 --> 00:13:40,360 on what your thoughts are on that. 408 00:13:40,360 --> 00:13:41,040 Yeah. 409 00:13:42,640 --> 00:13:43,480 There's a microphone 410 00:13:43,480 --> 00:13:45,040 ciming for you there. 411 00:13:45,760 --> 00:13:46,120 Yes. 412 00:13:46,120 --> 00:13:47,680 So I would say it is addictive 413 00:13:47,680 --> 00:13:49,920 because they actually use techniques 414 00:13:50,080 --> 00:13:51,840 on the different 415 00:13:51,840 --> 00:13:54,040 social media platforms to, you know, 416 00:13:54,120 --> 00:13:55,560 get you guys to look at your phones. 417 00:13:55,560 --> 00:13:57,160 I'm very bad with it. 418 00:13:57,160 --> 00:13:58,160 For example, they will send 419 00:13:58,160 --> 00:13:59,440 you lots of notifications 420 00:13:59,440 --> 00:14:01,200 and through things 421 00:14:01,200 --> 00:14:01,840 like conditioning 422 00:14:01,840 --> 00:14:04,680 and they condition you to feel good 423 00:14:05,320 --> 00:14:06,280 when you when you see 424 00:14:06,280 --> 00:14:08,160 those notifications, when you open your 425 00:14:09,160 --> 00:14:10,400 device into those things. 426 00:14:10,400 --> 00:14:12,000 So I would say it's definitely addictive. 427 00:14:12,000 --> 00:14:13,000 It's like 428 00:14:14,040 --> 00:14:16,320 gambling like you're rewarded 429 00:14:16,320 --> 00:14:17,200 every now and again, 430 00:14:17,200 --> 00:14:18,520 but you're not rewarded all the time. 431 00:14:18,520 --> 00:14:19,760 So like, sometimes you might get good 432 00:14:19,760 --> 00:14:21,480 feedback on things you post. 433 00:14:21,480 --> 00:14:22,400 Sometimes you might not. 434 00:14:22,400 --> 00:14:24,800 And so when you get the good feedback, 435 00:14:24,800 --> 00:14:27,360 that then feels like you've got a reward 436 00:14:27,520 --> 00:14:29,320 and you'll keep striving for that 437 00:14:29,320 --> 00:14:30,000 because you don't get it 438 00:14:30,000 --> 00:14:31,400 every time as well, 439 00:14:31,400 --> 00:14:33,120 it just kind of pushes 440 00:14:33,120 --> 00:14:35,240 you to do it even more. 441 00:14:35,240 --> 00:14:36,280 Yeah, that's why 442 00:14:36,280 --> 00:14:38,360 I would say it's addictive. Fantastic. 443 00:14:38,360 --> 00:14:39,400 Thank you. Yeah. 444 00:14:39,400 --> 00:14:41,520 Just made me think of something 445 00:14:41,520 --> 00:14:43,600 there Charlotte, in relation to that. 446 00:14:43,640 --> 00:14:44,640 Obviously, lots of phones 447 00:14:44,640 --> 00:14:46,400 now have got digital wellbeing things 448 00:14:46,400 --> 00:14:47,280 built in them 449 00:14:47,280 --> 00:14:48,320 and actually by looking at 450 00:14:48,320 --> 00:14:50,200 it makes you realize 451 00:14:50,200 --> 00:14:52,120 how addicted you actually are. 452 00:14:52,120 --> 00:14:53,960 And just looking at mine for today 453 00:14:53,960 --> 00:14:55,200 and it's only 1225, 454 00:14:55,200 --> 00:14:57,440 I've had 128 notifications, not not 455 00:14:57,720 --> 00:14:58,880 all on social media. 456 00:14:59,920 --> 00:15:01,040 Don't want to sound too popular, 457 00:15:01,040 --> 00:15:03,120 but quite a lot through teams 458 00:15:03,120 --> 00:15:04,440 and WhatsApp and other things 459 00:15:04,440 --> 00:15:05,360 128 notifications 460 00:15:05,360 --> 00:15:07,840 and I have unlocked my phone 29 times 461 00:15:08,400 --> 00:15:11,040 in, the four hours that I've been awake. 462 00:15:11,560 --> 00:15:12,960 So just kind of puts 463 00:15:12,960 --> 00:15:13,760 things in perspective, 464 00:15:13,760 --> 00:15:15,760 and that's only half the day. 465 00:15:15,760 --> 00:15:17,840 So yeah, certainly. 466 00:15:17,840 --> 00:15:19,720 So I think it opens your eyes 467 00:15:19,720 --> 00:15:20,560 if you think you're 468 00:15:20,560 --> 00:15:22,280 not using your phone much 469 00:15:22,280 --> 00:15:25,200 when you go on there and have a look. 470 00:15:25,200 --> 00:15:26,560 Thankfully, I've only been on my phone 471 00:15:26,560 --> 00:15:29,400 30 minutes so far today, but that's that. 472 00:15:29,880 --> 00:15:31,080 Well done Tom. 473 00:15:31,080 --> 00:15:34,040 I know myself from personal experience. 474 00:15:34,080 --> 00:15:35,440 I've found myself 475 00:15:35,440 --> 00:15:36,520 and I won't really say 476 00:15:36,520 --> 00:15:37,760 I use my phone an awful lot, 477 00:15:37,760 --> 00:15:38,720 but sometimes if I'm 478 00:15:38,720 --> 00:15:40,480 watching a film on night time 479 00:15:40,480 --> 00:15:41,640 and then I'm constantly 480 00:15:41,640 --> 00:15:42,600 glancing at my phone 481 00:15:42,600 --> 00:15:45,520 and I've realized I'm not concentrating 482 00:15:45,520 --> 00:15:46,800 as I used to do on a film 483 00:15:46,800 --> 00:15:47,640 and really enjoying it 484 00:15:47,640 --> 00:15:49,200 and getting the most out of it. 485 00:15:49,200 --> 00:15:50,800 Or I'm spending more time 486 00:15:50,800 --> 00:15:51,440 looking at my phone 487 00:15:51,440 --> 00:15:52,440 rather than reading a book 488 00:15:52,440 --> 00:15:53,560 or doing something like that. 489 00:15:53,560 --> 00:15:55,560 So I'm just wondering, 490 00:15:55,560 --> 00:15:56,320 you know, if you spend 491 00:15:56,320 --> 00:15:57,360 less time on your phone, 492 00:15:57,360 --> 00:15:58,680 what would you kind of 493 00:15:58,680 --> 00:15:59,840 fill that time with? 494 00:15:59,840 --> 00:16:02,080 What is it that you're missing out on? 495 00:16:02,200 --> 00:16:02,280 Oh, 496 00:16:03,760 --> 00:16:04,080 hello. 497 00:16:04,200 --> 00:16:05,440 Yeah, I have a point to add on 498 00:16:05,440 --> 00:16:07,080 to the gambling thing now. 499 00:16:07,080 --> 00:16:08,360 When you pull down 500 00:16:08,360 --> 00:16:09,800 to refresh the thing, 501 00:16:09,800 --> 00:16:10,720 it's like pulling down 502 00:16:10,720 --> 00:16:13,640 one of those jackpot things. 503 00:16:13,640 --> 00:16:15,480 You know, the things have that 504 00:16:15,480 --> 00:16:17,000 I can't use because I'm too young. 505 00:16:17,000 --> 00:16:17,840 But yeah, those things. 506 00:16:17,840 --> 00:16:18,800 So the gambling? 507 00:16:18,800 --> 00:16:21,480 Yeah. You go, okay. 508 00:16:21,760 --> 00:16:23,280 Well, just to add to the gambling, 509 00:16:23,280 --> 00:16:25,600 but I've done quite a lot of research 510 00:16:25,600 --> 00:16:26,600 into the psychology 511 00:16:26,600 --> 00:16:28,520 and the communications behind 512 00:16:28,520 --> 00:16:31,320 how these things are developed. 513 00:16:31,320 --> 00:16:32,520 You know, that's what I studied 514 00:16:32,520 --> 00:16:35,240 communications science and. 515 00:16:36,960 --> 00:16:38,680 They are developed 516 00:16:38,680 --> 00:16:41,000 with the gambling mind mindset, 517 00:16:41,000 --> 00:16:42,880 and the psychology used it's 518 00:16:42,880 --> 00:16:45,440 it's not rocket science. 519 00:16:45,440 --> 00:16:47,640 They are trying to get us addicted. 520 00:16:47,640 --> 00:16:49,960 And I think society at large is addicted. 521 00:16:50,040 --> 00:16:51,520 Like you say, you just 522 00:16:51,520 --> 00:16:52,720 you can't put your phone down. 523 00:16:54,200 --> 00:16:55,680 And what's worse is that now 524 00:16:55,680 --> 00:16:57,320 we're wearing these devices. 525 00:16:57,320 --> 00:16:58,600 So it's not even a case 526 00:16:58,600 --> 00:17:00,160 of having a phone in your hand 527 00:17:00,160 --> 00:17:00,800 because I mean, we are 528 00:17:00,800 --> 00:17:03,080 a society like this 529 00:17:03,080 --> 00:17:05,480 where they say there's been research 530 00:17:05,480 --> 00:17:06,080 that we're actually 531 00:17:06,080 --> 00:17:07,560 going to as humans grow 532 00:17:07,560 --> 00:17:09,680 biggee thumbs, because 533 00:17:09,920 --> 00:17:11,800 we're doing this all the time 534 00:17:11,800 --> 00:17:13,920 and the index and thumb finger 535 00:17:13,920 --> 00:17:15,800 are going to become larger 536 00:17:15,800 --> 00:17:16,720 and these three fingers 537 00:17:16,720 --> 00:17:18,720 are pretty much going to become obsolete. 538 00:17:19,160 --> 00:17:20,320 Obviously, it's assumptions 539 00:17:20,320 --> 00:17:22,040 and just research at the moment. 540 00:17:22,040 --> 00:17:23,160 But if you think about it, 541 00:17:23,160 --> 00:17:24,960 we don't really use our hands 542 00:17:24,960 --> 00:17:27,680 much to do stuff anymore. 543 00:17:28,040 --> 00:17:29,800 You know, a lot of work and that's yes, 544 00:17:29,800 --> 00:17:31,360 we still on our laptops, 545 00:17:31,360 --> 00:17:34,360 but it's becoming a lot more wearable. 546 00:17:34,600 --> 00:17:37,560 So phones down, we got our watches 547 00:17:37,560 --> 00:17:40,040 on, we've got our VR goggles on. 548 00:17:40,040 --> 00:17:42,120 Um, we're just going to be consumed 549 00:17:42,560 --> 00:17:45,480 by this metaverse as such. 550 00:17:46,960 --> 00:17:48,560 You know, how do you 551 00:17:48,560 --> 00:17:49,920 how do you monitor that? 552 00:17:49,920 --> 00:17:51,920 How do you get away from that? 553 00:17:52,320 --> 00:17:54,080 Does anyone have any ideas 554 00:17:54,080 --> 00:17:56,400 on how to switch off, 555 00:17:56,400 --> 00:17:58,760 how to get away from it? 556 00:18:04,440 --> 00:18:06,400 No one? 557 00:18:06,400 --> 00:18:10,760 Okay, we my kind of alter ego such? 558 00:18:11,560 --> 00:18:12,640 I'm a yoga teacher 559 00:18:12,640 --> 00:18:15,160 and I found yoga pretty late in life. 560 00:18:16,040 --> 00:18:17,560 I got to rock bottom. 561 00:18:17,560 --> 00:18:19,920 I was a social media addict 562 00:18:19,920 --> 00:18:22,600 and I was consumed by it. 563 00:18:22,600 --> 00:18:24,640 And yeah, you have to switch 564 00:18:24,640 --> 00:18:25,520 off at some points 565 00:18:25,520 --> 00:18:26,640 and people don't realize 566 00:18:26,640 --> 00:18:28,360 what it's actually doing to you 567 00:18:28,360 --> 00:18:29,920 as a human being. 568 00:18:29,920 --> 00:18:32,040 Um, we are so entrenched in that. 569 00:18:32,320 --> 00:18:34,560 It's just part of us. 570 00:18:34,560 --> 00:18:36,520 So yeah, I would say go for a walk, 571 00:18:36,520 --> 00:18:37,720 leave your phone at home, 572 00:18:37,720 --> 00:18:39,240 leave your watch at home. 573 00:18:39,240 --> 00:18:41,360 Um, go and play, You know, 574 00:18:41,440 --> 00:18:42,480 throw a ball for your dog 575 00:18:42,480 --> 00:18:43,680 on the beach or. 576 00:18:43,680 --> 00:18:44,480 And I know it sounds 577 00:18:44,480 --> 00:18:45,840 so silly and so simple, 578 00:18:45,840 --> 00:18:46,760 but we really need 579 00:18:46,760 --> 00:18:48,040 to learn how to switch off 580 00:18:48,040 --> 00:18:50,520 and have these tech detoxes. 581 00:18:50,520 --> 00:18:51,960 It's not only good 582 00:18:51,960 --> 00:18:54,520 for our mental health, it's 583 00:18:55,520 --> 00:18:56,800 it's just good for society. 584 00:18:56,800 --> 00:18:59,120 I think like, uh, you know, 585 00:18:59,240 --> 00:19:00,680 I think delve deep into this 586 00:19:00,680 --> 00:19:01,400 and I won't today 587 00:19:01,400 --> 00:19:02,920 because it's not the topic 588 00:19:02,920 --> 00:19:05,600 , but um, how society? 589 00:19:07,800 --> 00:19:09,040 Kind of. 590 00:19:09,520 --> 00:19:11,760 It's this mass societal, 591 00:19:12,280 --> 00:19:13,760 um, how can I put it 592 00:19:13,760 --> 00:19:15,920 lightly in a positive way? 593 00:19:15,920 --> 00:19:17,400 So if we all as a society 594 00:19:17,400 --> 00:19:18,920 are doing this on a daily basis, 595 00:19:18,920 --> 00:19:20,120 this is what we're going to become 596 00:19:20,120 --> 00:19:21,120 and this is what our children 597 00:19:21,120 --> 00:19:21,800 are going to become. 598 00:19:21,800 --> 00:19:23,960 And how do we break that cycle? 599 00:19:23,960 --> 00:19:25,840 How do we not become these lumps 600 00:19:25,840 --> 00:19:27,200 sitting on our sofas, 601 00:19:27,200 --> 00:19:29,560 living in a metaverse? 602 00:19:30,040 --> 00:19:32,320 Sorry, but that's kind of where 603 00:19:32,320 --> 00:19:33,440 we're heading at the moment, 604 00:19:33,440 --> 00:19:34,720 and it's really scary. 605 00:19:34,720 --> 00:19:35,520 I don't know if anyone's 606 00:19:35,520 --> 00:19:38,160 got anything to say to that. 607 00:19:56,640 --> 00:19:57,440 Exactly. 608 00:19:57,440 --> 00:19:59,920 And and, you know, as as a society, 609 00:19:59,920 --> 00:20:00,960 if you look at children, 610 00:20:00,960 --> 00:20:02,240 they are becoming larger, 611 00:20:02,240 --> 00:20:04,560 like they're becoming more sedate. 612 00:20:04,560 --> 00:20:05,920 You have to really force your child 613 00:20:05,920 --> 00:20:07,480 to go out and do 614 00:20:07,480 --> 00:20:09,560 do stuff like climb a tree. 615 00:20:09,560 --> 00:20:10,120 And 616 00:20:11,120 --> 00:20:12,520 you know, I'm putting 617 00:20:12,520 --> 00:20:14,600 big kind of things out there 618 00:20:14,600 --> 00:20:16,760 now, and I don't want to touch on touchy 619 00:20:16,760 --> 00:20:17,720 subject as such. 620 00:20:17,720 --> 00:20:20,800 But um, I think as a society, 621 00:20:20,800 --> 00:20:21,840 we really need to look 622 00:20:21,840 --> 00:20:23,200 at the bigger picture here. 623 00:20:23,200 --> 00:20:24,440 And if we look at lockdown 624 00:20:24,440 --> 00:20:26,680 for for inches sake, 625 00:20:26,680 --> 00:20:28,320 the mental health issues 626 00:20:28,320 --> 00:20:29,240 that have come out 627 00:20:29,240 --> 00:20:31,440 the end of lockdown, um. 628 00:20:32,800 --> 00:20:35,000 Why is that? 629 00:20:35,040 --> 00:20:37,200 Is it because we were sitting 630 00:20:37,200 --> 00:20:39,800 sedate on a sofa doing nothing, 631 00:20:39,800 --> 00:20:41,280 not getting out? 632 00:20:41,280 --> 00:20:42,000 Not having that? 633 00:20:42,000 --> 00:20:42,480 That 634 00:20:43,520 --> 00:20:46,360 time to kind of disconnect. 635 00:20:46,360 --> 00:20:48,400 Um, just becoming, you know, 636 00:20:48,520 --> 00:20:49,440 ordering everything 637 00:20:49,440 --> 00:20:51,960 online, becoming anti-social, 638 00:20:51,960 --> 00:20:53,760 living in this alternative 639 00:20:53,760 --> 00:20:55,640 universe, really? 640 00:20:55,640 --> 00:20:57,360 Which is all online? 641 00:20:57,360 --> 00:20:58,000 Yeah. 642 00:20:59,040 --> 00:21:00,920 I think one thing to recommend 643 00:21:00,920 --> 00:21:01,800 to the students to watch 644 00:21:01,800 --> 00:21:03,160 if they haven't already 645 00:21:03,160 --> 00:21:05,400 around that deals with 646 00:21:05,400 --> 00:21:06,520 some of these scary topics 647 00:21:06,520 --> 00:21:07,520 have been a really insane 648 00:21:07,520 --> 00:21:09,640 ways , is Black Mirror on Netflix. 649 00:21:10,520 --> 00:21:11,280 Obviously, it's been around 650 00:21:11,280 --> 00:21:11,840 for a long time, 651 00:21:11,840 --> 00:21:13,120 but a couple of key themes 652 00:21:13,120 --> 00:21:13,920 that spring to mind 653 00:21:13,920 --> 00:21:14,920 based on a couple of things 654 00:21:14,920 --> 00:21:15,560 you've talked about. 655 00:21:15,560 --> 00:21:17,680 There is one of the upsides 656 00:21:17,680 --> 00:21:18,720 deals with a society 657 00:21:18,720 --> 00:21:21,440 whereby you earn points based on your. 658 00:21:21,920 --> 00:21:22,880 You're sort of like 659 00:21:22,880 --> 00:21:24,960 social media profiles. 660 00:21:24,960 --> 00:21:28,000 So if you donate to charity or if you 661 00:21:29,200 --> 00:21:30,200 can't, you know, 662 00:21:30,200 --> 00:21:32,360 be nice to someone or whatever 663 00:21:32,360 --> 00:21:34,120 and you post about it on social media, 664 00:21:34,120 --> 00:21:35,160 you earn more points 665 00:21:35,160 --> 00:21:36,240 and that gets you entry 666 00:21:36,240 --> 00:21:37,480 into different sorts 667 00:21:37,480 --> 00:21:40,160 of levels of society, 668 00:21:40,160 --> 00:21:41,400 which is a really interesting topic 669 00:21:41,400 --> 00:21:42,640 when you think about this whole point 670 00:21:42,640 --> 00:21:44,160 about brand and kind of 671 00:21:44,160 --> 00:21:45,440 thinking about, Well, 672 00:21:45,440 --> 00:21:46,800 why am I posting a picture 673 00:21:46,800 --> 00:21:47,760 of this on Facebook? 674 00:21:47,760 --> 00:21:49,440 What do I want my friends to think of me? 675 00:21:49,440 --> 00:21:50,680 If I put this picture online, 676 00:21:50,680 --> 00:21:52,880 do I want them to think oh actually 677 00:21:52,880 --> 00:21:55,920 I am really kind of this kind of person? 678 00:21:55,920 --> 00:21:57,120 Or what is it? 679 00:21:57,120 --> 00:21:58,840 Do you know how many of us in the room 680 00:21:58,840 --> 00:21:59,480 think about this 681 00:21:59,480 --> 00:22:01,520 when we post pictures and things? 682 00:22:02,240 --> 00:22:03,640 Another episode that really 683 00:22:03,640 --> 00:22:05,000 stands out is one around 684 00:22:06,000 --> 00:22:08,360 a society where the 685 00:22:08,360 --> 00:22:11,160 humans are basically living in a world 686 00:22:11,160 --> 00:22:12,480 surrounded by screens 687 00:22:12,480 --> 00:22:13,400 where you're constantly 688 00:22:13,400 --> 00:22:14,960 being shown advertising 689 00:22:14,960 --> 00:22:15,880 and you basically can't 690 00:22:15,880 --> 00:22:16,640 switch off from it 691 00:22:16,640 --> 00:22:18,720 if you if you try to switch off 692 00:22:18,720 --> 00:22:20,320 or, shut your eyes or cover 693 00:22:20,320 --> 00:22:21,720 ears, the advert just pauses. 694 00:22:21,720 --> 00:22:23,440 Until you are watching it again 695 00:22:23,440 --> 00:22:24,760 and you kind of like 696 00:22:24,760 --> 00:22:25,800 the whole goal of 697 00:22:25,800 --> 00:22:27,160 these people think is they? 698 00:22:27,160 --> 00:22:29,520 If they work, they all go. 699 00:22:29,640 --> 00:22:30,240 I can't remember 700 00:22:30,240 --> 00:22:31,120 if anyone has seen the episode, 701 00:22:31,120 --> 00:22:32,080 they go on, like treadmills 702 00:22:32,080 --> 00:22:33,000 or bikes or something 703 00:22:33,000 --> 00:22:34,920 they've got to like, generate electricity 704 00:22:34,920 --> 00:22:37,000 or they've got to work to 705 00:22:37,000 --> 00:22:37,960 then with this goal 706 00:22:37,960 --> 00:22:38,960 that they will eventually like, 707 00:22:38,960 --> 00:22:41,760 be able to escape this place. 708 00:22:41,760 --> 00:22:43,400 But the reality is they never will. 709 00:22:43,400 --> 00:22:45,360 And it's kind of it's just an interesting 710 00:22:45,360 --> 00:22:47,240 kind of take on society in that 711 00:22:47,240 --> 00:22:48,840 how if you think about, 712 00:22:48,840 --> 00:22:50,040 you know, my background in media 713 00:22:50,040 --> 00:22:51,760 is looking at advertising 714 00:22:51,760 --> 00:22:52,640 and where we see 715 00:22:52,640 --> 00:22:54,040 adverts and images and things, 716 00:22:54,040 --> 00:22:55,880 and you kind of don't realize 717 00:22:55,880 --> 00:22:57,320 until you maybe step back, 718 00:22:57,320 --> 00:22:59,200 about how many adverts for things have. 719 00:22:59,200 --> 00:22:59,960 I seen today, 720 00:22:59,960 --> 00:23:01,840 whether it be out on the street 721 00:23:01,840 --> 00:23:03,680 or my phone at college on TV 722 00:23:03,680 --> 00:23:05,000 and all the different messages 723 00:23:05,000 --> 00:23:05,800 that you're receiving. 724 00:23:05,800 --> 00:23:07,640 And if you can, you switch off 725 00:23:07,640 --> 00:23:09,360 from that and escape that? 726 00:23:09,360 --> 00:23:10,400 So yeah, I really recommend 727 00:23:10,400 --> 00:23:12,520 if no one's watched it yet, watch 728 00:23:12,520 --> 00:23:13,920 Black Mirror on Netflix. 729 00:23:13,920 --> 00:23:15,360 A couple of episodes on there. 730 00:23:15,360 --> 00:23:16,120 And really interesting. 731 00:23:17,560 --> 00:23:18,080 Thank you. 732 00:23:18,080 --> 00:23:19,280 Yes, I agree. 733 00:23:19,280 --> 00:23:20,880 Black Mirror was a real eye opener 734 00:23:20,880 --> 00:23:22,920 and you know these concepts are 735 00:23:24,160 --> 00:23:25,280 way out there, but it's 736 00:23:25,280 --> 00:23:26,120 they're happening. 737 00:23:26,120 --> 00:23:27,120 And I think that's 738 00:23:27,120 --> 00:23:29,200 the vast reality of it is 739 00:23:30,120 --> 00:23:32,480 it's it's not like watching 740 00:23:32,480 --> 00:23:33,840 back to the future 741 00:23:33,840 --> 00:23:35,360 when things were like, 742 00:23:35,360 --> 00:23:37,400 Oh my goodness, that could never happen. 743 00:23:37,400 --> 00:23:39,360 It's happening. We're living in it. 744 00:23:39,360 --> 00:23:40,680 And how do we control that? 745 00:23:40,680 --> 00:23:42,320 And we do still have control. 746 00:23:42,320 --> 00:23:43,920 We do still have a choice. 747 00:23:43,920 --> 00:23:45,480 We've always got a choice. 748 00:23:45,480 --> 00:23:48,600 And I'm just trying to kind of 749 00:23:49,280 --> 00:23:51,480 decipher between reality and. 750 00:23:52,640 --> 00:23:54,840 The other the world, the metaverse 751 00:23:55,640 --> 00:23:56,840 trying to keep your feet 752 00:23:56,840 --> 00:23:59,480 on the ground and taking charge. 753 00:23:59,760 --> 00:24:00,920 Don't let you know, 754 00:24:00,920 --> 00:24:03,240 don't let the noise affect you. 755 00:24:03,240 --> 00:24:04,760 It's really important 756 00:24:04,760 --> 00:24:05,920 learning how to switch off. 757 00:24:07,080 --> 00:24:08,040 Another thing that crop 758 00:24:08,040 --> 00:24:10,400 to mind while Tom was having that 759 00:24:10,400 --> 00:24:11,720 discussion about Black Mirror 760 00:24:11,720 --> 00:24:13,280 is that we always constantly 761 00:24:13,280 --> 00:24:14,400 looking at other people's 762 00:24:14,400 --> 00:24:15,400 profiles and looking, 763 00:24:15,400 --> 00:24:16,960 looking and going, 764 00:24:16,960 --> 00:24:18,960 Wow, look at The Amazing Life. 765 00:24:19,280 --> 00:24:21,920 She's on a beach in Thailand and he's 766 00:24:22,280 --> 00:24:24,000 climbing a mountain for charity. 767 00:24:24,000 --> 00:24:26,440 And, you know, all these amazing things 768 00:24:26,440 --> 00:24:27,240 that people are doing 769 00:24:27,240 --> 00:24:29,440 and posting on a constant basis 770 00:24:29,920 --> 00:24:31,280 and we sitting at home going like, 771 00:24:31,280 --> 00:24:33,520 Oh, I'm having like oaties for breakfast, 772 00:24:33,560 --> 00:24:35,120 you know, like, wow, 773 00:24:35,120 --> 00:24:38,520 um, don't ever compare your, be real 774 00:24:38,520 --> 00:24:40,200 because you've got the but 775 00:24:40,200 --> 00:24:42,200 behind the scenes all the time. 776 00:24:42,200 --> 00:24:43,240 Don't ever compare 777 00:24:43,240 --> 00:24:45,000 that to somebody else's A reel, 778 00:24:45,000 --> 00:24:46,600 because that's all it is. 779 00:24:46,600 --> 00:24:48,600 Is their A reel filtering out, 780 00:24:48,600 --> 00:24:50,640 all the nonsense, all the noise, 781 00:24:50,640 --> 00:24:52,320 and they just showing you 782 00:24:52,320 --> 00:24:54,680 the good stuff you're dealing with you 783 00:24:54,680 --> 00:24:56,640 on a constant basis? 784 00:24:56,640 --> 00:24:58,160 And just remember that 785 00:24:58,160 --> 00:24:58,880 that's something I've 786 00:24:58,880 --> 00:24:59,680 learned along the way. 787 00:25:01,840 --> 00:25:03,400 I think going back to 788 00:25:03,400 --> 00:25:05,720 back to the brand thing as well, 789 00:25:05,720 --> 00:25:07,560 a really good thing that I have done 790 00:25:07,560 --> 00:25:09,600 with my students before is just get 791 00:25:09,640 --> 00:25:11,880 get one of your fellow 792 00:25:11,880 --> 00:25:13,040 classmates to Google 793 00:25:13,040 --> 00:25:13,640 you and just see 794 00:25:13,640 --> 00:25:14,680 what they can find out about you 795 00:25:14,680 --> 00:25:16,240 and what your brand saying 796 00:25:16,240 --> 00:25:17,160 to somebody that maybe 797 00:25:17,160 --> 00:25:17,920 doesn't know you very well, 798 00:25:17,920 --> 00:25:19,920 get them to have a look and see what 799 00:25:19,920 --> 00:25:21,160 what they can find out about you 800 00:25:21,160 --> 00:25:21,960 and what what they're 801 00:25:21,960 --> 00:25:24,720 saying about you and. 802 00:25:24,720 --> 00:25:28,040 Can I just use this as a a really cheeky 803 00:25:28,080 --> 00:25:29,360 plug as well just to remind 804 00:25:29,360 --> 00:25:31,160 people about the 805 00:25:31,160 --> 00:25:32,520 monthly hashtag competition, 806 00:25:32,520 --> 00:25:34,960 since we are talking about social media, 807 00:25:35,000 --> 00:25:37,560 so I don't know if you all following 808 00:25:38,120 --> 00:25:40,480 all of our social media 809 00:25:41,600 --> 00:25:43,160 handles, but you'll 810 00:25:43,160 --> 00:25:44,520 see these dotted around college. 811 00:25:44,520 --> 00:25:45,720 I think this one. 812 00:25:47,680 --> 00:25:49,120 Yeah, there's some around 813 00:25:49,120 --> 00:25:50,680 main reception as well. 814 00:25:50,680 --> 00:25:51,840 And every month we have 815 00:25:51,840 --> 00:25:53,840 a different hashtag 816 00:25:53,840 --> 00:25:56,160 which are listed on this flier. 817 00:25:56,160 --> 00:25:58,320 So this month's is 818 00:25:59,120 --> 00:26:00,680 hashtag GI Community. 819 00:26:00,680 --> 00:26:01,640 And then for December, 820 00:26:01,640 --> 00:26:03,960 it's GI feeling festive. 821 00:26:03,960 --> 00:26:06,880 And if you can take photographs of what 822 00:26:06,880 --> 00:26:08,360 you're doing around your studies 823 00:26:08,360 --> 00:26:11,440 and your college life and tag us 824 00:26:11,440 --> 00:26:14,160 in those and use those monthly hashtags, 825 00:26:14,960 --> 00:26:18,520 we have got them, it's part of being It's 826 00:26:18,640 --> 00:26:20,520 about being part of the bigger 827 00:26:20,520 --> 00:26:22,800 Grimsby Institute community and, 828 00:26:23,400 --> 00:26:24,320 you know, so we can all see 829 00:26:24,320 --> 00:26:25,640 what's going on. 830 00:26:25,640 --> 00:26:28,040 You can be in with a chance 831 00:26:28,040 --> 00:26:29,120 of winning a 25 pound 832 00:26:29,120 --> 00:26:31,040 voucher every month. 833 00:26:31,040 --> 00:26:32,520 Our student alliance, 834 00:26:32,520 --> 00:26:34,400 has a look at the end of the month 835 00:26:34,400 --> 00:26:36,040 and selects their favorite one. 836 00:26:36,040 --> 00:26:37,720 So it's just worth knowing about 837 00:26:37,720 --> 00:26:39,480 and worth taking part in 838 00:26:39,480 --> 00:26:40,880 and to just get involved 839 00:26:40,880 --> 00:26:42,920 really with our social media. 840 00:26:43,760 --> 00:26:45,680 Yeah. So I did include those handles. 841 00:26:45,680 --> 00:26:47,920 I forgot to put up the last slide. 842 00:26:47,920 --> 00:26:49,720 Um, my first one is 843 00:26:49,720 --> 00:26:51,280 no, I'm not swearing at you. 844 00:26:52,520 --> 00:26:53,760 What actually is a hashtag? 845 00:26:53,760 --> 00:26:54,640 Can someone tell me? 846 00:26:54,640 --> 00:26:56,160 Does anyone know what hashtags 847 00:26:56,160 --> 00:26:59,280 were actually made for initially? 848 00:26:59,280 --> 00:27:04,160 No, so it's to aggregate content. 849 00:27:04,360 --> 00:27:05,200 So if you are searching 850 00:27:05,200 --> 00:27:07,280 for something online, 851 00:27:07,280 --> 00:27:09,000 you can aggregate it by obviously 852 00:27:09,000 --> 00:27:10,520 just going into Google 853 00:27:10,520 --> 00:27:12,680 and popping in something. 854 00:27:12,680 --> 00:27:14,840 Uh, any search you like. 855 00:27:14,840 --> 00:27:17,240 But on social media platforms, 856 00:27:17,240 --> 00:27:19,520 because they closed off from Google, 857 00:27:19,520 --> 00:27:20,880 they made a hashtag, 858 00:27:20,880 --> 00:27:22,400 whatever you want to call it. 859 00:27:22,400 --> 00:27:24,320 So hashtag GI community 860 00:27:24,320 --> 00:27:26,760 hashtag breakfast. 861 00:27:26,760 --> 00:27:28,960 And if you search, hashtag, 862 00:27:28,960 --> 00:27:31,360 whatever it is, it will bring up a search 863 00:27:31,520 --> 00:27:33,480 and aggregates all that content 864 00:27:33,480 --> 00:27:34,400 in that platform. 865 00:27:34,400 --> 00:27:35,880 So it started in Twitter, 866 00:27:35,880 --> 00:27:37,280 if I'm not mistaken, 867 00:27:37,280 --> 00:27:39,600 was the first where the hashtag started. 868 00:27:39,960 --> 00:27:40,840 And then we kind of all 869 00:27:40,840 --> 00:27:41,960 went hashtag crazy, 870 00:27:41,960 --> 00:27:42,800 and I think hashtags 871 00:27:42,800 --> 00:27:45,360 have maybe lost a bit of love, 872 00:27:46,280 --> 00:27:48,160 but they're really good to use. 873 00:27:48,160 --> 00:27:50,680 So for what their primary function was? 874 00:27:50,880 --> 00:27:52,480 You don't have to have 10 million 875 00:27:52,480 --> 00:27:54,120 hashtags off to your post. 876 00:27:54,120 --> 00:27:56,200 But if you want to aggregate a campaign, 877 00:27:56,200 --> 00:27:57,440 maybe you're running 878 00:27:57,440 --> 00:27:58,400 or something like that. 879 00:27:58,400 --> 00:28:00,000 And that's what we do internally 880 00:28:00,000 --> 00:28:01,760 from the marketing point of view. 881 00:28:01,760 --> 00:28:03,040 So this is why we're 882 00:28:03,040 --> 00:28:04,840 using these hashtags. 883 00:28:04,840 --> 00:28:05,720 Then we can assimilate 884 00:28:05,720 --> 00:28:07,400 all that content in one place 885 00:28:07,400 --> 00:28:09,520 so we can find you 886 00:28:09,560 --> 00:28:10,720 what you've been talking about 887 00:28:10,720 --> 00:28:11,880 just based on those 888 00:28:11,880 --> 00:28:13,160 those community hashtags. 889 00:28:13,160 --> 00:28:14,200 And it's a it's a good way 890 00:28:14,200 --> 00:28:17,160 to create a sense of community and to 891 00:28:18,040 --> 00:28:19,880 to share stuff, to share content 892 00:28:19,880 --> 00:28:21,680 for a positive return . 893 00:28:21,680 --> 00:28:23,640 So, yeah, if you can take part 894 00:28:23,640 --> 00:28:25,960 and also if anyone is interested 895 00:28:25,960 --> 00:28:28,280 in becoming a social media ambassador, 896 00:28:29,040 --> 00:28:29,680 you can always come 897 00:28:29,680 --> 00:28:31,800 and talk to me or talk, Mel. 898 00:28:31,800 --> 00:28:34,760 And I've included my email address there. 899 00:28:36,520 --> 00:28:38,280 It's always good to have people, 900 00:28:38,280 --> 00:28:39,720 you know, posting for the college 901 00:28:39,720 --> 00:28:41,720 and talking about the college 902 00:28:41,720 --> 00:28:42,600 if you want to. 903 00:28:42,600 --> 00:28:45,320 There's absolutely no pressure, 904 00:28:45,320 --> 00:28:45,880 but yeah, 905 00:28:45,880 --> 00:28:47,120 the opportunity is always there. 906 00:28:47,120 --> 00:28:48,280 So come and knock on our door 907 00:28:48,280 --> 00:28:50,560 and find us and we'll have a chat. 908 00:28:50,560 --> 00:28:53,440 So any more questions? 909 00:28:53,440 --> 00:28:57,440 Last shameless plug 910 00:28:57,440 --> 00:28:59,800 then, next, next Fridays. 911 00:28:59,840 --> 00:29:01,480 Lunch Bites is the amazing 912 00:29:01,480 --> 00:29:03,000 Trussian show, so please, 913 00:29:03,000 --> 00:29:04,560 if you want to come along and watch, 914 00:29:04,560 --> 00:29:06,560 it's going to be an amazing show 915 00:29:06,560 --> 00:29:08,240 and you'll need to be here early 916 00:29:08,240 --> 00:29:09,240 to get your seats 917 00:29:09,240 --> 00:29:10,520 because it's first come, first served. 918 00:29:10,520 --> 00:29:12,360 So yeah, come along 919 00:29:12,360 --> 00:29:13,960 and see all the amazing outfits 920 00:29:13,960 --> 00:29:15,600 that I think we've got about 921 00:29:15,600 --> 00:29:17,840 14-15 teams that have entered 922 00:29:17,840 --> 00:29:19,600 and we'll have a guest speaker talking 923 00:29:19,600 --> 00:29:21,600 about sustainability and and 924 00:29:22,680 --> 00:29:23,880 yeah, it's going to be brilliant. 925 00:29:23,880 --> 00:29:25,320 So come along. All right. 926 00:29:25,320 --> 00:29:27,160 Thank you. Thank you.