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Hello and welcome back,
 if you can remember from the last video

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I mentioned business
 and branding in the list of topics.

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Now you might be thinking
 business and branding. 

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What's that got to do with esports
 and gaming? 

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Well, picture this. 

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Hundreds of excited fans
 packed in bursting stadiums

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A-class teams with young players
 and huge prizes.

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Giant screens showing replays. 

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Players
 walking onto stage with their jerseys

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and merchandise
 stalls selling those jerseys.

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In this current climate, there's
 no better place to promote your brand.

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Let's come back to 2019. 

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This year was recorded as a milestone year
 for e-sports,

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with an estimated audience base of 439
 million.

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Jump back to the current year,
 those estimated forecasts have risen

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to be expected to reach the billion dollar
 mark, that matches revenues

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that long running traditional sports
 such as the NBA still compete to generate.

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How can this help you? 

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I hear you ask, well, on an esports course
 just like our own,

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there are dozens upon dozens of avenues
 that you can follow, but transferable

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skills that you can obtain, can and will
 lead you down a very lucrative route.

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These may include business
 development, marketing,

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sales, advertising and branding.

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With e-sports
 the convergence of gaming and pop culture

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has taken on a new significance. 

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The viewership of e-sports is growing
 wider and wider,

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especially as famous names
 in the music industry such as Drake

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and Travis Scott associate themselves
 with leading e-sports brands.

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Brands are now recognising that streamers
 are celebrities in their own regard.

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Sometimes 

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even a mention of a brand by these gamers
 is enough to send sales skyrocketing.

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For example, 

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Ninja broke the sales record
 and the website of an underwear brand

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just by mentioning it on his stream.

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His popularity also led to Adidas
 to create their own signature

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sneaker with the popular streamer,
 which sold out

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within the hour. 

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E-sports is on the rise,
 and it's not slowing down any time soon.

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Advertisers are already taking part
 in these exciting virtual events and stand

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to benefit from more collaborations
 as the year unfolds.

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So how can you start a brand? 

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Well, first you need a name
 and a logo to go along with that name,

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now you can't just have any name,
 there are regulations out there

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set by the government to make sure it's
 created correctly and legally.

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Trademark
 is a type of intellectual property 

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normally recognized as a sign or logo.

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Now this comes with a fee. 

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However, the payment protects 

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your property legally from others
 trying to use it as their own.

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The pricing can be found on the UK
 government website,

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and you can also search
 for existing trademarks to ensure

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you're not going to create something
 that someone already owns

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or is too similar
 to what somebody already has.

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If you do create
 something that's a little bit too similar, 

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that can cause all sorts of issues
 down the road.

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OK, so you have your name and your logo,

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and you hope you know what
 your brand mission is. 

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If you don't, the brand mission
 is what you set out to achieve.

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I don't mean just to make money. 

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What sets you apart from the rest? 

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Now you need to make yourself known. 

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Well, social media is a great start. 

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People can spread messages
 globally with ease. 

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Also, you can fabricate some type
 of elaborate brand activation scheme.

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Take Lipton iced tea, for example,
 they set up

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a giant iced tea slip and slide
 through the streets of London.

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This was to push their name
 on their product to further audiences.

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But if you have thousands of pounds
 to spend on a giant iced teas

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slip and slide, you can always host events
 using social media

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like your own tournament or a live event
 the viewers could tune in to on Twitch.

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The choice is yours. 

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Now, it's not going to be easy. 

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However, if you stick by it, eventually
 it will take off and you'll be thanking

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me for making this video.