1 00:00:09,040 --> 00:00:11,800 Hello and welcome back to our series on e-sports. 2 00:00:12,520 --> 00:00:14,800 During this video, we'll be looking at content creation. 3 00:00:16,600 --> 00:00:18,640 Now I'm sure a lot of you out there 4 00:00:18,640 --> 00:00:21,040 would have heard the phrase content creation before. 5 00:00:21,720 --> 00:00:24,160 In the recent years, it's grown in popularity 6 00:00:24,520 --> 00:00:27,200 and it's even become a noticed job role in its own right. 7 00:00:29,040 --> 00:00:31,800 Content creation has become a very lucrative business 8 00:00:32,280 --> 00:00:35,240 across a wide range of industries. 9 00:00:35,240 --> 00:00:38,120 The technical market is the fastest growing market across the globe, 10 00:00:38,120 --> 00:00:41,800 and many companies are now seeking to employ their own content creators. 11 00:00:43,400 --> 00:00:46,640 This is to promote or advertise or just to talk about products 12 00:00:46,920 --> 00:00:50,080 to push their brand further. 13 00:00:50,840 --> 00:00:53,320 For those that don't know, the content creator 14 00:00:53,720 --> 00:00:57,880 is someone who creates appealing or inspiring content for their viewers. 15 00:01:00,000 --> 00:01:03,440 The content that they create can be educational or simply be catchy 16 00:01:03,440 --> 00:01:07,200 enough to entertain and grab the attention of any visitor or passerby 17 00:01:07,760 --> 00:01:10,000 who wasn't previously interested in their brand. 18 00:01:11,080 --> 00:01:13,760 After looking at the content, they develop an interest 19 00:01:13,840 --> 00:01:16,320 visit your web page or social media handles. 20 00:01:17,920 --> 00:01:20,640 So how does this translate to esports and gaming in general? 21 00:01:21,200 --> 00:01:24,280 Well, imagine the product, so to speak, is the game, 22 00:01:25,000 --> 00:01:28,360 and viewers indulge in the content for the same educational purposes. 23 00:01:28,720 --> 00:01:33,000 Learning new tips and tricks, or purely for entertainment purposes. 24 00:01:34,360 --> 00:01:37,280 Maybe they enjoy an individual playing a horror game, 25 00:01:37,680 --> 00:01:40,480 jumping at every corner they turn. 26 00:01:42,200 --> 00:01:44,520 So how do you become a content creator? 27 00:01:44,520 --> 00:01:46,960 Well, it's not as easy as it may seem on the outside, 28 00:01:47,560 --> 00:01:50,080 and there's a lot of work that has to be done before 29 00:01:50,080 --> 00:01:53,960 you become recognized before you can begin to a respectable wage. 30 00:01:55,680 --> 00:01:57,760 However, here's what you'll need to do. 31 00:01:59,680 --> 00:02:03,160 Develop your brand or your name 32 00:02:03,400 --> 00:02:06,120 before you even consider setting up a profile and creating content 33 00:02:06,120 --> 00:02:07,240 for some games. 34 00:02:07,240 --> 00:02:10,000 It's important to consider what your personal brand is going to be. 35 00:02:11,280 --> 00:02:13,720 This is how you'll attract or maintain a viewership. 36 00:02:14,640 --> 00:02:18,640 If you are just someone playing games, you likely won't be able to set yourself 37 00:02:18,640 --> 00:02:21,440 apart from any other content creator that's currently out there. 38 00:02:23,640 --> 00:02:26,000 Think very carefully about what you want to be 39 00:02:26,360 --> 00:02:28,640 and what kind of personality you want to bring across. 40 00:02:29,000 --> 00:02:30,920 When you're established, 41 00:02:31,000 --> 00:02:33,920 created, esthetic or image. 42 00:02:33,920 --> 00:02:36,840 Great content creators have esthetics that their viewers can associate 43 00:02:36,840 --> 00:02:38,280 with their content. 44 00:02:38,280 --> 00:02:40,760 This means coming up with a consistent visual brand 45 00:02:41,000 --> 00:02:44,040 immediately identifiable with you. 46 00:02:44,040 --> 00:02:48,560 Get the gear to become a content creator you will need a gaming machine 47 00:02:48,560 --> 00:02:51,920 on which you can play games and a method of capturing said games. 48 00:02:52,680 --> 00:02:57,600 On PC this is easy can simply opt for the OBS route and play games that way. 49 00:02:58,160 --> 00:03:01,680 If you are a console gamer, you probably need a dedicated capture card. 50 00:03:02,960 --> 00:03:03,640 I'll go over the 51 00:03:03,640 --> 00:03:07,040 gear and how to set that up in our streaming and setup tips video. 52 00:03:07,040 --> 00:03:09,760 Make sure to stay tuned for that. 53 00:03:09,760 --> 00:03:11,600 Two of the most important working 54 00:03:11,600 --> 00:03:15,560 with other content creators you might see other content creators is your enemies. 55 00:03:15,880 --> 00:03:18,360 For the most part, they might be. 56 00:03:18,360 --> 00:03:21,040 However, if you know someone that has a pretty good viewership 57 00:03:21,040 --> 00:03:25,080 get in with their games and make your name known, eventually, 58 00:03:25,080 --> 00:03:28,640 someone will check to see if you make content and potentially subscribe to you. 59 00:03:29,960 --> 00:03:31,560 And use social media. 60 00:03:31,560 --> 00:03:33,240 I mean, this goes without saying 61 00:03:33,240 --> 00:03:36,480 social media is the most powerful tool to advertise and network yourself. 62 00:03:36,640 --> 00:03:39,720 Reaching the other side of the globe right after the send button is pressed. 63 00:03:40,840 --> 00:03:44,360 Once you have established a name and an aesthetic, make an account under 64 00:03:44,360 --> 00:03:47,760 that alias and start posting yourself in as many ways as possible, 65 00:03:48,400 --> 00:03:51,720 even if you've become a nuisance, people are still going to know your name. 66 00:03:53,520 --> 00:03:55,240 Lastly, find a schedule that 67 00:03:55,240 --> 00:03:58,160 works for you and upload content regularly around that schedule. 68 00:03:59,000 --> 00:04:01,960 This will help you gain an audience that will look out for your videos 69 00:04:01,960 --> 00:04:05,520 and content on those days creating loyal customers 70 00:04:06,640 --> 00:04:08,320 Thanks for listening, and I'll see you again.